Oliver Clarke
Brand Manager
I shape how businesses present themselves, from positioning and creative direction to the way they communicate with customers. My role spans strategy, marketing, product and design, giving me oversight of the entire customer experience while remaining hands-on where it matters. I work closely with leadership and sales teams to turn commercial objectives into clear direction, strong campaigns and cohesive experiences across every touchpoint.
Capabilities
Brand Strategy
Creative Direction
Marketing & Campaigns
Product Development
Brand Identity
Retail & Trade Marketing
Digital & E-commerce
Packaging & POS
Education
Diploma in Marketing Management
Alison
2024 - 2025
Marketing management and modern market research techniques.
Experience
Brand Manager
Miles Nelson
2023 - Present
Accepted this as a second role alongside my other work. As Brand Manager, I oversee Miles Nelson’s identity, marketing and creative direction across campaigns, product launches, packaging, digital and retail. I work closely with management and sales, manage one direct report, and remain hands-on across key creative projects.
Brand Manager
Sesto Fasteners
2022 - Present
Returned to lead ongoing brand strategy, design execution, and marketing growth initiatives. Driving continuous improvements in retail presentation and customer engagement.
Senior Graphic Designer
Non-Fungible Labs
2022 (Contract for education purposes)
With support from Sesto Fasteners, I accepted a 12-month contract as Senior Graphic Designer to upskill within a web3 design team. Gained hands-on experience in UX/UI, project management, and creative leadership under an ex-agency owner. Managed a small team of two direct reports, fostering collaboration and growth.
Marketing Manager
Sesto Fasteners
2016 - 2021
Began as Marketing Manager and Brand Designer. Built the Sesto brand identity, including logo, packaging labels, and nationwide retail merchandising systems. Created marketing collateral, catalogues, photography, and point-of-sale materials. Helped establish Sesto as a leading concrete fastener brand in NZ.
Graphic Designer / Pre-press
Docuprint (Family printing business)
2011 - 2016
Started supporting the family printing business at 15, handling graphic design, pre-press file preparation, and client work. Over the years, evolved into managing brand design, packaging tweaks, and client materials. Continues freelance work alongside other roles to stay sharp and well-rounded.