Overview

I was brought on board at Sesto Fasteners during the initial stages of its growth, which meant that there were no existing marketing materials. Given that it is a business focused on physical products, having compelling and high-quality imagery was of paramount importance.

My Approach

In order to effectively convey a sense of strength in these images, I emphasized the bolts' exceptional robustness and capabilities. I opted for a distinctly industrial aesthetic that resonated seamlessly with the target audience's expectations. Below are a few examples to illustrate this approach.