The Challenge
Sesto wanted their new Audi RS3 to act as more than just transport — it needed to be a rolling brand statement. The goal was to create something that turns heads like a Type R, but still reflects the professional, premium nature of the brand.
The Strategy
The RS3’s deep red paint was too good to cover — so I designed the wrap to work with the existing colour rather than against it. A custom black pattern with a bold white logo would contrast against the red and reinforce the Sesto brand.
I also explored a cracked concrete motif, referencing Sesto’s top-rated fasteners for cracked substrates — tying the design back to the product offering without being too literal.
The Execution
Laser cutting and manually applying the pattern would’ve been a nightmare. Instead, working closely with Signwriting NZ, we printed the design onto a clear gloss wrap, keeping the car’s red paint fully visible underneath, while seamlessly overlaying the black graphics and white logo.
This approach made install faster, cleaner, and more precise, all while retaining the car’s original visual impact.
Asymmetric matte-style patterning gave movement and edge
Red / black / white hierarchy made the brand unmistakable in traffic
Strategic layout kept the overall look clean, not cluttered
The Result
The car became a recognisable, mobile brand presence, used for rep visits, trade events, and merchant site calls
It positioned Sesto as a confident, quality-focused brand in a competitive category
And the final design was awarded Silver at the National Wrap Awards, a great validation of the concept and execution
I'm not in this photo by the way, that is the wrap company we have always used that entered this competition with our RS3
